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    For every piece of headwear we sell, we will donote a soft beanie to a child fighting cancer—it's a small way to bring power to the cancer-stricken person.

    Power to the Person isn't just  a marketing slogan, it's rooted in a deep desire we have to empower the individual. Another way we are bringing that desire to reality is a movement we call "No Hair Dont Care."

    Today, an average of 34 children will be diagnosed with cancer. With this news, their childhood as they once knew it will be drastically changed. Time spent on playgrounds is replaced with doctor visits and hospital stays, as they undergo painful treatment. This is not the childhood they deserve, but it is a stark reality. These children must now fight for their life.