In 2010, my girlfriend was diagnosed with cancer and inevitably lost all her hair due to chemo. Touched by her determination to still live life to the fullest, my friends and I decided to grow out our hair for Locks of Love. Long Hair Dont Care quickly spread as our slogan and calling card. In order to share the message with the rest of our friends, we had some bracelets made that said “Long Hair Dont Care” along with a few shirts. To our surprise, the message resonated with a lot of other people, too. Before too long we were producing a whole bunch of clothing products, and having a blast doing it. Our little message of life and love was spreading much farther than we ever imagined.
Today, the brand may seem like simply a fun way of life, well… In part it is. But we see it as something much more than that—a calling to inspire people to live each day like it is their last. It's not about having long hair, it's about loving everybody. Long hair. Short hair. No hair. Who cares, just give 'em all you got! We’ve now found other believers all over the world, and we’re just getting started.
That's kind of a long way of saying that we stand for empowering the individual. We believe that you can do anything you set your mind to, and we'd like to help inspire you to do that. This is more than a clothing line, it's a community. It’s a movement. And like any movement, the foundation is rooted in a shared belief. For us, that belief is in each of us: Power to the Person.